VENTURE CAPITAL - Thursday, October 15, 2009
London-based Fizzback raised £1.6M ($2.6M) in a second round of funding led by Nauta Capital and primary backer Advent Venture Partners.
Founded in 2004, the software company has since made its business developing customer engagement tools. Solutions allowing companies to entertain customer feedback in real-time. Responses are captured at point-of-experience, using an intelligence search engine, and sorted by relevance. Overall Fizzback's innovative tool extends customer relationship management, by bringing businesses closer to the voice of the customer.
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