The impact of Front-End Work in rapid development of any new product is discussed here when Structured Design Process (SDP) is applied. Christakis states that much of the work in the Front-End stage involves planning and decision-making by a team created to work on the project (p. 94). The planning guides the activity from the point of discovery to product completion.
Product development in today’s business environment is carried out in very large and complex organizations and most of the time geographically distributed and involve many project partners. The Front-End Work includes new product concepts, definitions, and technical approach, and the design team must meet the constraints and multitude of requirements.
The SDP approach to Front-End Work creates collaboration among all the members of the project. Since most of the projects in current business atmosphere are done globally the collaboration plays an important role. The Front-End Work in collaboration environment where SDP approach is applied results in a master plan document where useful information regarding the project is presented and used during the life of the project. In creating master plan document the engagement of an interdisciplinary team is required. In the Christakis book, a XT234 compound developed by XYZ Pharmaceutical Company was used as an example how the Front-End Work was applied with SDP approach. The master plan document addresses all the requirements, technology needs, distinct options impacting the projects, and presenting a consensus action scenario graphically.
The principal benefits from the application of the SDP process are that it provides the capability to accomplish the planning in a shorter time, produce better Front-End Master Plans to reduce the project development life cycle. Applying SDP approach in any type of project such as engineering or medical could result in faster delivery of a product to market.
Reference:
Christakis, A. N., Bausch, K. C. (2006). How People Harness Their Collective Wisdom and Power. Information Age Publishing, Connecticut.
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